If you look at it carefully, not all logos are placed on the model.
Please refer to the 6 ‘red circles’ that I drew in the image below. That is the missing parts from the original model with its textures. Only 1 logo (red one in the middle) is placed properly.
Ok, I was confused by the red label that does not appear in your SketchUp image.
I think that you’re missing some textures because the SketchUp viewport only displays diffuse textures and the missing ones are displacement maps. So you need a render engine to see them appear.
However the maps are properly exported by Transmutr. Here’s a render of your model with V-Ray for SketchUp. We need a close up to see the texture properly but it’s there:
Those image files could be used as diffuse maps or displacement maps or normal maps, it really depends on the model.
For instance, in your model, we can look at one of the blue pieces:
the material is vertex colored (single color = the whole piece is blue)
it uses file 1_b.jpg as a displacement map to make the “Dwinguler” text pop out (but SketchUp cannot render this without a separate render engine)
Some possibilities to make the text render in SketchUp:
Modify the model so that it uses diffuse colored textures that already contain the text
or
Edit the geometry so that the text is sculpted into the mesh (Blender has a displacement modifier, I don’t know 3ds Max but it may have something similar).